Twiplomacy, World Leaders and Social Media in a Pandemic Age

This blog post was contributed by Shaila Manyam who is the Senior Vice-President and leads international public affairs at Burson Cohn & Wolfe (BCW) and is a member of the Global Leadership Council at the Meridian International Center.   The spread of COVID-19 upended how governments and leaders convene, communicate and carry out their fundamental responsibilities towards citizens, and as a result social media has grown in importance as a critical channel. Around the world, people are flocking to social media to learn critical information about public health, policy changes and safety – but also to seek emotional support, reassurance and build community. As isolation becomes more common through curfews, social distancing, travel bans and telework our need...

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