When most individuals think of the Indian film industry, Bollywood immediately comes to mind — Bollywood, the behemoth business that produces over 1,000 films a year, or twice the number Hollywood produces. These theatrical and spectacular productions have given Bollywood its reputation as a giant in the international world of film and media, especially due to the sheer volume of films produced by the Indian industry. However, in comparison to the U.S., whose film industry brings in $51 billion a year, Bollywood’s revenue is only about $4.5 billion. Why the extreme discrepancy? While many reasons can explain the lack of revenue garnered by Bollywood, one of the main reasons is the amount of—and lack of regulation against—piracy in India.

Continue